Call Your Shot Toyota

Experiential · brand activationToyota, contracted via Paige CreativeTime Out Market, New York

Call Your Shot for Toyota — campaign night, Time Out Market New York

Call Your Shot for Toyota — the room, as it ran

Call Your Shot was Toyota's own activation at Time Out Market New York — a separate project from Sensory City, with its own client, campaign and room. Live programming, a panel celebrating AAPI change-makers, a branded bar menu, and a DJ, produced end to end.

I co-produced the activation from build to breakdown: on-site registration, staffing, branding installation, and the vendor coordination underneath it. Afterwards I wrote the post-event debrief that turned what we learned into process for the next one.

Every photo and clip on this page is from Call Your Shot for Toyota.

Beyond the activation

Time Out was a standing engagement, not a single night. Alongside the activations I produced GSS Simplify 2026 — a four-day, 250-plus guest client conference, end to end: food and beverage, room setups, branding and signage production, and the Swapcard event app rollout, as the client's primary event planning contact.

Coordinated vendor outreach, onboarding, and status tracking across multiple live events, building shared tracking docs to keep cross-functional teams aligned.
Built tiered social media management proposals for clients, scoping content cadence and budget across multiple accounts.
Contributed to agency operations — content approval SOPs, client contract templates, and billing and scope policies.

Bar area with the Call Your Shot digital signage — The bar, with Call Your Shot signage

Bartender pouring a custom cocktail from the Call Your Shot menu — Custom cocktail, Call Your Shot menu

Printed cocktail menu signage for Call Your Shot — Print, in room

Audience seated for the Call Your Shot panel programming — Programming, at capacity

Guest signing the activation wall of cards — The activation wall

Guest scanning a QR wristband on their phone — Check-in, by wristband

DJ performing at the activation, Brooklyn Bridge visible through the window — DJ, with the bridge behind

Guests fist-bumping in event wristbands — Guests, in wristbands

Server presenting a plated dish at the Call Your Shot activation — Plated service, Call Your Shot

Lounge seating area at the Call Your Shot activation — Lounge seating

Staff smiling behind the counter at the Call Your Shot activation — Behind the counter

Time Out Market New York sign against the Manhattan skyline — Time Out Market, New York

ExperientialEvent ProductionBrand ActivationContent Capture

Sensory City

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HelloFresh × Time Out Market New York