Sensory City HelloFresh

Sensory City was HelloFresh's tasting night with Time Out — a separate project from Toyota's Call Your Shot, with its own client and its own room. Built like a passport crawl: seventeen cities, seventeen dishes, one table. Guests checked in with a boarding-pass ticket and moved through globally-inspired courses paired with HelloFresh recipe cards, staged with branded signage and floral styling.

I produced the room and captured it as it ran — the entry moment, the plated courses, the guest reactions — so the content existed the moment the night ended.

Every photo and clip on this page is from Sensory City for HelloFresh.