The Aesthetic Journey before & after
The Aesthetic Journey came to me indistinguishable from every other med spa around them — a content grid that could have belonged to any clinic in Orange County. I took the business from unrecognisable to a clear mission, vision, and brand guidelines, plus a consistent way of showing up on Instagram.
Their ethos was natural enhancement in a nurturing room, staffed by nurses people trusted. I built a brand that sounded like that — earthy, warm, direct — and then grew the following organically on a limited budget.
BeforeAfter
90-day Instagram insights
Accounts engaged
535
+675% followers · +2,233% non-followers
Accounts reached
6,131
+454% followers · +1,385% non-followers
Impressions
46,131
90-day total
Organic growth
+500
Followers gained in 2 months
Reach, before → after
Accounts reached
+64%
1,998 → 3,269
Reels reach
+77%
1,771 → 3,136
Posts reach
+56%
788 → 1,226
Stories reach
+49%
185 → 275
What I delivered
- Rebranded the digital presence across social and web, translating an in-person ethos into a consistent visual identity.
- Grew Instagram organically by 500+ followers in two months on a limited budget.
- Produced treatment content, product features, and promotional campaigns across Reels, Stories, and posts.
- Managed Galderma and Allergan campaign work, compliance-aware throughout.