Harry Frank Guggenheim Foundation Words of War
Words of War on Instagram
Words of War — Eric Min, UCLA
Two years leading social, video, and the newsletter for a foundation that funds research on violence and its alternatives. The work was translation: taking dense, serious scholarship and making it land with people outside the academy without flattening it.
"Words of War" is the video series that came out of that — funded research cut into short-form video. This clip is Eric Min of UCLA on what makes a negotiation sincere.
Brand & voice
Created the foundation's social identity — consistent, mission-aligned, and recognisable across platforms.
Newsletter
Built the newsletter from scratch. It is now the primary touchpoint with scholars, researchers, and donors.
Video series
Developed Words of War, turning funded research into short-form video treatments.
Paid media
Launched the first LinkedIn ad campaign, for the Violence, Politics & Democracy series.
Systems
Streamlined content production — templates, approval flow, and analytics reporting.
